A ‘lead’ is an individual interested in the product or service that you offer. This lead might have just come across your website or your Facebook ad, and now they’re curious to learn more about your brand. Now, it’s your job to ‘convert’ that lead. By ‘lead conversion’ we’re simply referring to the moment the individuals who are interested in your product or service, decide to take action and either buy something or enquire about your offering.
A call to action is something that we have all encountered when browsing the web – it’s the message on a button or link that incites you to take an action. Whether it’s to sign up for a service, download an app, or buy a product, these are all examples of calls to action.
By ‘branding’, we’re talking about the distinctive features that make your business stand out, and that makes it recognizable across the board. This normally refers to the way your company markets itself to the public, and by ‘online branding strategy’, we’re more specifically talking about the way your company introduces itself to potential leads on the web. Either by the way, you promote your services or products on social media or the way you set up your own website.
You didn’t create a site just to make it pretty, you made it with the intention of boosting your online branding and hope to convert leads. As such, you need an effective website strategy – which is simply the online master plan that helps you get closer to achieving your business goals.